Our Story

A mind full of happiness starts with small daily moments

Emily & Eve was created by two sisters, Sandra and Jane, inspired by our daughters, Emily and Eve.

Like so many families, our little world changed during the pandemic. Our girls were starting school, learning to understand big feelings, missing normal routines and navigating a world that suddenly felt very different.

As mothers, we saw how much children needed simple, gentle tools to help them feel brave, calm, confident and connected. We also saw how powerful small daily habits could be — a kind word, a moment to breathe, a positive thought, a little space to write or draw.

That is where Emily & Eve began.

Why we created Emily & Eve

We wanted to make wellbeing feel natural for children. Not serious. Not complicated. Not another thing for parents to manage. Just beautiful, practical tools that help children:

• build confidence
• talk about their feelings
• notice the good in themselves
• feel calmer when the world feels busy
• practise kindness, courage and gratitude
• create small moments of connection with the grown-ups who love them

Our journals, affirmation cards and resources are designed to help children slow down, reflect and grow a positive inner voice — one little moment at a time.

Inspired by our daughters

The brand is called Emily & Eve because it was created for them, and with them in mind.

Their imagination, sensitivity, joy and honesty shaped everything we wanted this brand to be. The illustrations, words and ideas are full of childhood magic because we believe children connect best with tools that feel warm, playful and safe.

Emily & Eve is for children growing up in a world that can feel too fast, too noisy and sometimes too much.

It is our way of helping them come back to themselves.

Our little bit of magic

Did you know there is a spark inside all of us?

A twinkling light that helps us feel joy, happiness, excitement and fun in everything we do and see.

When that light is shining bright, we feel warm and fuzzy, like fluffy clouds or a warm hug. But when the twinkly light is hidden or clouded, it can be hard to see who we are and how we feel.

Emily & Eve is here to help children find that little light again.

What we believe

We believe children deserve tools that help them feel:

confident, kind, calm, brave, grateful, loved and enough.

And we believe the smallest habits can make the biggest difference.

A journal page.
An affirmation card.
A bedtime chat.
A screen-free moment.
A reminder that they are safe, loved and full of magic.

That is the heart of Emily & Eve.