The story behind Emily & Eve and the wellbeing tools we create for children
Helping children feel brave, creative and confident every single day.
At Emily & Eve, our mission is simple; to give children gentle, uplifting tools that help them understand their feelings, build confidence and feel supported through life’s everyday ups and downs.
We’re an Irish-owned small business, created by two sisters and mams who wanted something meaningful, age-appropriate and beautifully designed for their own children — something that didn’t feel clinical, overwhelming or “fixing”, but instead encouraging, playful and empowering.
Over time, that idea grew into a collection of wellbeing products now loved by children, parents and teachers across Ireland and beyond.
This is our story — and the heart behind every product we create.
Inspired by Real Children, Made for Real Feelings
Emily & Eve began with two little muses — our daughters Emily and Eve — whose natural curiosity, big imaginations and honest emotions sparked the first ideas for the brand.
As a parent, watching children navigate school pressures, new experiences, worries, friendships and big feelings can be both beautiful and challenging. We want them to feel brave, but not rushed. Strong, but still allowed to feel sensitive. Confident, but still encouraged to express themselves.
There was a gap for wellbeing tools that were:
- gentle
- imaginative
- child-led
- beautifully illustrated
- simple to use
- not overwhelming
- and not focused on “fixing” emotions
So we built them.
Our Products — Thoughtfully Designed Wellbeing Tools for Kids
Each Emily & Eve product exists for one purpose: To help little minds feel seen, supported and confident.
Here's what we create — and why.
Kids Positive Affirmation Cards
Confidence. Kindness. Courage. Calm.
Our beautifully illustrated 18-card deck is designed to help children start their day with positivity and end it feeling proud of themselves.
Each card includes:
• A child-friendly, uplifting affirmation
• Calming and confidence-building language
• Gentle prompts for reflection
• Beautiful artwork children LOVE choosing from
Perfect for:
• Bedtime routines
• School mornings
• Lunchboxes
• A boost of calm before new activities or busy days
Thousands of parents, grandparents, teachers SNAs and play therapists use these cards as a daily anchor — a small ritual that reminds children they are capable, kind and brave.
Kids Gratitude & Feelings Journal
A creative space to express, reflect and grow.
Children thrive when they’re given a safe space to express themselves. Our guided journal helps them explore emotions, practise gratitude and build resilience in a gentle, structured way.
Inside, children will find:
• “How I Feel Today” check-ins
• Gratitude prompts
• Habits & routine pages
• Positivity activities
• Fun doodle and creative sections
The journal helps children:
• Understand their feelings
• Build emotional vocabulary
• Reflect on daily experiences
• Develop healthy habits
• Strengthen confidence
It’s a wellbeing companion they’ll return to again and again — and one of our bestselling gifts.
Hot Air Balloon Worry Pin
Float away your worries.
Created to help children externalise and release their worries through imagination, this enamel worry pin has become a favourite among parents, teachers and therapists.
Children choose a worry, imagine attaching it to the balloon, and visualise it floating gently up into the sky.
It helps children:
• Let go of worries
• Feel lighter and calmer
• Build resilience
• Use imagination as a coping tool
It’s small, symbolic and deeply loved — a comfort item they can carry anywhere.
Why We Create What We Create
Emily & Eve exists because children deserve:
• gentle tools
• validation
• imagination
• emotional support they can understand
• positivity they can carry with them
And parents deserve something simple, beautiful and practical that actually helps.
Our products are designed with:
• emotional wellbeing at the core
• child development principles
• calm, modern design
• quality materials
• Irish creative talent
• parent-approved messaging
We don’t promise to “fix” big emotions — because feelings aren’t problems.
Instead, we help children navigate, understand and express them.
Made With Heart. Designed in Ireland. Loved by Families Everywhere.
Every product we make is created with intention:
• to comfort
• to empower
• to build confidence
• to spark creativity
• to support emotional resilience
From bedtime routines to school mornings, from anxious moments to proud ones — Emily & Eve products help children anchor to something positive and nurturing.
If you’re looking for a meaningful gift, a wellbeing tool for your child or a gentle way to open conversations about feelings, we’d be honoured to be part of your journey.
Shop our wellbeing gifts for children
Raising emotionally strong children takes a village — we’re thrilled to be part of yours.